Create multiple variations of copy for campaign steps | Feature Requests

Create multiple variations of copy for campaign steps

Brad

I need the ability to create multiple variations of copy for the same campaign step. This feature would help prevent LinkedIn from easily identifying that the outreach is automated, enhancing the effectiveness of my campaigns.

Created by Autopilot

March 18, 2026

Abe Dearmer

Hi Brad, thanks for the request. To make sure we scope this correctly, can you share a bit more about how you want copy variations to work within a campaign step?

1) Where should variations apply?

LinkedIn connection request note
Follow up message steps
InMail or other step types

2) How should a variation be selected?

Random per prospect
Round robin
Based on a rule (industry, title, location, etc.)
Manual selection

3) How many versions do you typically need per step?

2 to 3, 5 to 10, or more

4) Do you want performance tracking per variation?

Reply rate, acceptance rate, booked meetings
Ability to automatically favor the best performing version

5) How should variables and personalization work?

Support for placeholders like first name, company, etc.
Any need to insert a Sendspark video link or thumbnail that stays consistent across variations

6) Workflow and approvals

Should variations be created in a single editor view
Any need for team review, locking, or templates

If you can also share an example of one campaign step and what 3 to 5 variations might look like, we can confirm the ideal UX and what would be required to support it.