Dynamic Text Overlays for Dynamic Videos
A
Abe Dearmer
Hi Stephanie , thanks for the request. To make sure we scope this correctly, can you share a bit more about what you’re trying to achieve with dynamic text overlays in dynamic video campaigns?
1) Personalization source: What fields do you want to merge into the overlay (for example first name, company, plan, renewal date), and are these coming from your CSV, CRM integration, or something else?
2) Overlay behavior: Should the text be static for the whole video, or appear only at certain timestamps (intro, lower third, end card)? If timed, do you need multiple overlays per video?
3) Styling needs: Do you need control over font, size, color, position, background, and alignment per campaign, and should it match the existing dynamic text overlay options for regular videos?
4) Fallback rules: If a field is missing, should we hide the overlay, use a default value, or show a generic message?
5) Use case and scale: Roughly how many recipients are in a typical dynamic campaign, and is this mainly for sales outreach, customer success, or marketing?
6) Output expectations: Do you need the overlay to be burned into the rendered video, or is an on player overlay acceptable for your use case?
If you can answer those, we can confirm the best approach and what an initial version should include for dynamic video campaigns.