Enable Job Title as a Variable
A
Abe Dearmer
Hi Nick, thanks for the request. Adding Job Title as a variable for campaigns makes sense for personalization.
To scope this correctly, can you share a bit more detail on how you want to use Job Title?
1) Where should the Job Title variable be available: email subject/body, landing page text, video thumbnail text, in video overlays, or all of the above?
2) What is your source of truth for Job Title: a CSV upload field, your CRM (which one), or another integration?
3) Do you need fallback behavior when Job Title is missing (for example, “there” or “your role”)?
4) Should it support formatting rules (title case, trimming, max length) or use the value exactly as provided?
5) Is this for a specific campaign type or workflow in Sendspark that you can point us to?
If you can share an example of the exact variable you want (for example {{job_title}}) and a sample row of data, we can confirm the best approach and any constraints.