Programmatic Video Selection Based on Variables | Feature Requests

Programmatic Video Selection Based on Variables

Jack

I want to have multiple pre-recorded videos in my Sendspark account and be able to programmatically select which one gets sent based on a variable I pass in, such as segment type. This would allow for more personalized and targeted video campaigns.

Created by Autopilot

2 days ago

Abe Dearmer

Hi Jack, thanks for the request. This makes sense for running segmented campaigns while still keeping everything inside Sendspark.

To make sure we scope this correctly, can you share a bit more about how you want the selection to work?

1) Where is the variable coming from?

Your CRM (HubSpot, Salesforce, etc)
A marketing tool (Customer.io, Marketo, etc)
Your own app via API
A CSV upload

2) What does “programmatically select” mean in your workflow?

When generating a share link
When sending an email via an integration
When embedding on a landing page
When creating videos in bulk

3) How do you want to map variables to videos?

Simple lookup table (segment_type = SMB, Mid-Market, Enterprise)
Rules based (if segment_type = X and lifecycle_stage = Y)
Fallback behavior if no match is found

4) How many videos and segments are we talking about?

Rough count of videos in the library
Number of segment values you would route on

5) Do you need personalization on top of the selected video?

Just choose the right pre-recorded video
Also personalize name, company, dynamic thumbnail, or CTAs

If you can answer those, we can recommend the best approach and confirm what an initial version should support (for example, a variable to video mapping with a default fallback).